Social media marketing is a powerful tool, but it isn't always the most effective channel for all businesses or marketing goals. In fact, other channels often yield higher engagement, conversion rates, and return on investment (ROI). Let’s dive into four marketing channels that often outperform social media, supported by real-world statistics.

Choosing the right brand name is a crucial step in establishing a successful business. Your brand name represents your identity, captures your essence, and plays a significant role in attracting customers. In this article, we will explore five important factors to consider when selecting your brand name, with a focus on brand identity, marketing, Google search visibility, and brand protection.

As someone who has worked with small business owners, I have come to understand that building a loyal customer base is essential for any business’s success. However, for small businesses with limited budgets and teams, attracting new customers can be challenging, especially when it comes to marketing campaigns…

As a business owner or manager, you may be tempted to handle your brand and marketing strategies in-house. However, there are several reasons why hiring an external brand and marketing strategist can benefit your company. Here are five of them:

Sharing your brand story isn’t always about sunshine and happiness. But having a core of your brand that influences you and your values every day is something that you need to share in order to help people understand you and what you are standing up for. I guess it’s finally my turn after pushing many of my lovely clients to share theirs with me.

As a business owner, you know that running a successful company is no easy task. It takes hard work and dedication to achieve success. But luckily, there are tools out there that can make your life easier and help your business grow in 2023. In this article, I’ll share with you six must-have tools that I recommend to my clients to help them increase productivity and reach their business goals. With the right tools, you can make the most out of your business endeavors and reach success. Read on to find out which tools you need to get your business to the next level in 2023.